AFC Happy Food is an initiative focused on offering fresh, quality, and healthy food to consumers while creating opportunities for farmers and promoting sustainable agricultural practices.
AFC Happy Food is a strategic pilot initiative by Alliance Finance Co. PLC designed to transform and sustainably integrate Sri Lanka's agricultural value chain. The initiative responds to persistent inefficiencies in agri-distribution, including price volatility, post-harvest losses, and limited market access for smallholder farmers.
At the same time, urban consumers face rising costs and concerns over food safety and quality. The pilot phase has shown promising outcomes, particularly through direct farmer-to-consumer delivery models, improved price transparency, and positive customer acceptance. Also, The IFC's Climate Smart Agriculture Advisory will enhance supply side opportunities for the Happy Food project.
Our Vision
To transform Sri Lanka's agricultural landscape into a transparent, equitable, and zero-waste ecosystem where inclusive financial empowerment meets nutritional security.
Our Mission
Our mission is to establish a transparent, efficient, and direct farmer-to-consumer agri-distribution model that stabilizes pricing, eliminates post-harvest waste, and promotes organic cultivation. We actively champion rural livelihood resilience, female economic empowerment, and national climate-smart objectives through integrated financial inclusion.
Why Happy Food?
Fresh & Healthy
Fresh vegetables and fruits selected with quality and freshness in mind.
Supporting Farmers
Creating better market opportunities for local farmers.
Creating positive value for customers, farmers, and communities.
Project Objectives
The scaled AFC Happy Food initiative aims to:
Ensure fair, transparent, and stable pricing for both farmers and consumers; strengthen rural livelihoods and contribute to community upliftment; and promote women's empowerment through active participation in agri-value chains.
Encourage the production and consumption of organic and healthy food
Enhance last-mile delivery efficiency and customer satisfaction
Enhance efficiency, reduce waste, and ensure traceability
Ensure direct alignment with national sustainability frameworks
Promoting long-term green economy growth & sustainability
The AFC Happy Food Project is strongly aligned with AFC's sustainability objectives as outlined in its long-term strategic plan, which emphasize inclusive finance, environmental stewardship, and community development. The project operationalizes these priorities by linking financial inclusion with real-sector impact in agriculture.
At a national level, the initiative supports the sustainable finance and green economy vision of the Central Bank of Sri Lanka, particularly its roadmap promoting responsible lending, climate resilience, and inclusive economic growth. By strengthening sustainable agriculture and improving supply chain efficiency, the project contributes to a more resilient food system.
Furthermore, the initiative aligns with Sri Lanka's commitments under the Nationally Determined Contributions (NDCs), particularly in:
Promoting climate-smart and sustainable agricultural practices
Reducing carbon footprints through shorter supply chains
Supporting rural adaptation and livelihood resilience
AFC Happy Food is more than a distribution initiative; it is a transformative platform that integrates sustainability, financial inclusion, and social impact. By scaling this project, AFC reinforces its commitment to responsible business practices and positions itself as a leader in sustainable agriculture financing.
Core Ethos
Our Core Ethos drives every aspect of our operations—from supporting local farming communities and ensuring peak agricultural freshness to safeguarding natural ecosystems for future generations.
Turn
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Please note that due to rapidly fluctuating
Interest Rates in the market, the Interest Rates
are subject to change without notice and may not
be the same on the date of Renewal. Kindly
contact us on Marketing Hotline No: 1321 for current
Interest Rates.
Get in Touch
For more information about Happy Food, please contact:
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